An outstanding customer experience has always been the key to success. But we also recognize that customer expectations are changing. Increasingly, people want to interact with your product, not your customer-facing teams. At Appcues, we see this as an opportunity.
We believe that your product is now the biggest lever of growth for your company. In other words, product-led is the future—and we're all headed there together. As a community, we can learn from one another and make the shift toward product-led growth more informed and more effective.
That’s why we are beyond excited to announce the launch of the Product-Led Growth Collective, a community of people who believe in the power of PLG as a unifying business philosophy—empowering all teams to scale their functions through and within the product itself.
The Product-Led Growth Collective has been many months in the making. So what exactly does a community-driven resource made for growth-minded folks, by growth-minded folks entail?
We’re thrilled to unveil the following resources from our friends, colleagues, and fellow Collective members:
And that’s only the start! To keep up with the latest:
The path to becoming product-led is a long one. We started the Product-Led Growth Collective because we wanted to be part of a community—to talk shop, trade ideas, and learn from like-minded folks on their own product-led growth journeys.
If that includes you, then grab a seat and gather ‘round the table.
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