An outstanding customer experience has always been the key to success. But we also recognize that customer expectations are changing. Increasingly, people want to interact with your product, not your customer-facing teams. At Appcues, we see this as an opportunity.

We believe that your product is now the biggest lever of growth for your company. In other words, product-led is the future—and we're all headed there together. As a community, we can learn from one another and make the shift toward product-led growth more informed and more effective.

That’s why we are beyond excited to announce the launch of the Product-Led Growth Collective, a community of people who believe in the power of PLG as a unifying business philosophy—empowering all teams to scale their functions through and within the product itself.

A community-driven resource

The Product-Led Growth Collective has been many months in the making. So what exactly does a community-driven resource made for growth-minded folks, by growth-minded folks entail?

We’re thrilled to unveil the following resources from our friends, colleagues, and fellow Collective members:

• Voice of the Product
  An ongoing interview series with strategic leaders at top product-led companies. Tune in for discussions about team structure, business strategy and the biggest opportunities and pitfalls in becoming product-led.
  
  Check out the first episode, featuring Nancy Hensley of IBM.
  
  

• Articles
  The best and latest articles from the Collective’s top minds. Our friends at Amplitude, Drift, Litmus, Privy and more share their own PLG strategies, actionable insights, and stories from the front lines of product-led growth.
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• Data and trends
  Gain new insights and deeper understanding with the latest data and trend reports, starting with a 2019 benchmark report on the state on product-led growth.
  
  
• Product-led foundations
  New to product-led growth? Learn the fundamentals and build a strong foundation for product-led growth in your company. Start from the beginning.
  

And that’s only the start! To keep up with the latest:

Join the Product-Led Growth Collective

The path to becoming product-led is a long one. We started the Product-Led Growth Collective because we wanted to be part of a community—to talk shop, trade ideas, and learn from like-minded folks on their own product-led growth journeys.  

If that includes you, then grab a seat and gather ‘round the table.