ACTION-BASED EMAILS
Skip the mass sends. Automatically send personalized emails based on what users do, from welcome messages to gentle nudges and re-engagement.
Trigger emails that react instantly to user actions, powered by product data.
Amplify each message with emails that lead to in-app tours—and back again.
Track exactly how messages drive engagement and growth.
Keep things simple with one tool for all your messaging. Drag, drop, and go—no HTML needed—for a smooth, consistent, on-brand experience across channels.
Build emails easily—no HTML required and simple to copy messages from other tools.
Save any email as a template for effortless, on-brand messages every time.
Go beyond {NAME} and customize with meaningful details that add context.
Unified data, audiences, and events to build emails that connect your product and messaging. Keep users moving forward—all without juggling tools.
More than one-off sends. Build complete workflows that guide users from point A to B.
Drop links to in-app experiences in emails to bring users exactly where they need to go.
Go beyond clicks—see the full impact of connected workflows on engagement and conversions.
Users get flooded with emails, but behavior-based messages break through the inbox by delivering what’s relevant, when it matters most.
Different messages for different users, based on what they’ve been up to.
Build specific segments of users based on key attributes for more on-point emails.
Send messages after users take action in the product or (better yet) when they don't.
See how emails look on any device and easily send yourself tests.
Easily manage a list of people who shouldn't get messages.
Track sends, opens, and clicks for every single message.
Connect Appcues to the rest of your org's tech stack.
Easily add and re-order content blocks with drag-and-drop.
Save any email as a template for future use.
Quickly migrate emails from another tool by copying the code.
Tailor message content based on unique user attributes.
