Start
Building around your first big win
For up to 3,000 MAUs
Includes:
10 published experiences
12 months of reporting history

Grow
Engagement across the lifecycle
Starting at 3,000 MAUs
Includes:
25 published experiences
24 months of reporting history

Enterprise
Custom scale, enterprise needs
For custom MAU volumes
Includes:
100 published experiences
36 months of reporting history
Priority support and services support

Real people, who are really helpful
Our partnership model gives every customer implementation services, onboarding support and a dedicated experience manager. Ongoing access to our support team comes standard or you can tap into additional services customized for your needs.
All the features, none of the fine print
Every plan includes every experience type, feature, and integration from day one — so your team can build and deliver without limits.
Pricing that grows with you, not against you
Pricing is based on monthly active users, number of installations and published experiences — growing only when your product usage and results do.
.png)
We've spent years driving powerful results for our customers.
.png)
Approachable and intelligent software that helps teams make better decisions faster.
.png)
Our team of hands-on experts are deeply committed to your success.
When you want extra help, our seasoned team is available to step in where it makes the biggest difference.
Migrate from another tool with ease
Ship new experiences and drive faster
Extend your team's capacity when needed
.png)
Have another question? Check out Appcues Docs!
Do you have a free trial?
+Yes! Our free trial lets you experience the full value of Appcues and confirm technical fit. We’ll start with a call to make sure it’s a good fit for your goals and tech stack, then you can show unlimited flows to your users during the trial period.
How are your MAUs (Monthly active users) calculated?
+MAUs are calculated as the total number of users who sign into your platform in any given month. We don’t charge you for dormant users who may be in your database but don’t log any activity during a given month.
Can I try Appcues before committing to a plan?
+Absolutely—no credit card required. Book a call to talk to our sales team to help you get started with a free trial account.
What happens if I go over my plan limits (exceed the MAUs or annual emails allowed)?
+If you exceed any limits on your plan, we'll keep all of your Appcues experiences running and somebody from our team will reach out about upgrading your account at your next billing cycle.
Do you have a startup plan?
+Yes, Check out the Spark program, built for small teams ready to ship their first in-app experiences without a big lift.
See what's possible with Appcues.