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Turn your product into a growth engine

Pricing scales with Monthly Tracked Users (MTU)

MTUs are calculated as the total count of users who sign into your app and/or are enrolled in an Appcues Workflow.

MTUs are calculated as the total number of users who sign into your platform in any given month.

1,000

MTUs

1,000
5,000+ Monthly Messages
10,000+ Monthly Messages
Start
Ideal for early-stage startups going from 0 to 1.
Starting at
$
250
/mo
For 1 App, paid annually
Start free
Includes:
In-app, email, and mobile push messaging
5,0000+ Monthly Messages
User data and segmentation
No-code event tracking + analysis
Email support
MOST POPULAR
Grow
Ideal for teams at high-growth companies.
Starting at
$
1,000
/mo
For 1 App, paid annually
Mobile or web
Chat with us for pricing on multiple apps
Book a demo
Everything in Start, plus:
Premium in-app experiences
30,000+ Monthly Messages
More Flows, Workflows, Segments, and Events
Premium integrations
Customer Success
Enterprise
Ideal for high user volumes and enterprises.
Request a demo for pricing
Let's talk
Flexible pricing that works for your business at scale.
Book a demo
Everything in Grow, plus:
Flexible terms to meet your unique needs
Custom entitlements and limits
Favorable multi-product pricing
Enterprise-grade security + SLAs
Dedicated Implementation & Success Manager
our customers

Product-led business big and small choose Appcues

"Being able to quickly and easily target Appcues content with CRM data is a game-changer. Our team can now move a whole lot faster."

Jackie Smith
Manager of Customer Onboarding, Privy

"As a non-technical product manager, Appcues has really given me super powers."

Neel Desai
Project manager, Profitwell

"I'm loving Appcues, it's really empowering me as a designer. Our most successful onboarding flow took a day to build and required no developers."

Chase Denomme
Product Designer, Vidyard

Feature comparison

Web apps
Mobile apps
Start
Ideal for early-stage startups going from 0 to 1.
Start free
Grow
Ideal for teams at high-growth companies.
Book a demo
Enterprise
Ideal for high user volumes and enterprises.
Book a demo
Multi-channel messaging
In-App
?
Engage users in-app with Modals, Checklists, Tooltips, Slideouts, and more.
Email
?
Extend the reach of user engagement campaigns with connected email messaging.
new!
Published Workflows
?
Use Workflows to automate multiple touchpoints over time, across channels.
5
25
50+
Monthly Messages
?
Total Messages sent to users each month.
5x MTU
10x MTU
10x MTU+
In-app experiences
Published Experiences
?
Total count of live, published Appcues Experiences at any given time.
25
100
100+
Flows
?
Combine Modals, Slideouts, Hotspots and more to build in-product tours and walkthroughs.
Tooltips
?
Draw a user's attention to a specific element with one or a series of Tooltips.
Banners
?
Deliver important announcements that display at the top of a user's screen.
Persistent Icons & Buttons
?
Provide helpful context and on-demand education with icons and button Pins.
Surveys
?
Capture customer feedback while users are in the moment.
NPS
?
Understand user sentiment with a recurring survey and feedback touchpoint.
Checklists
?
Motivate new users drive them to value with step-by-step guidance.
Resource Center
?
Offer on-demand education & support with Launchpad, our in-app resource and notification center.
Custom Themes & CSS
?
Create reusable, branded themes with custom fonts, colors, and more.
Targeting
Event-Triggering
?
Show experiences immediately after a user takes action in real-time.
Content Personalization
?
Increase relevancy by personalizing your Flows with your existing user properties.
Scheduling
?
Schedule Flows, Banners, and Pins to automatically publish and unpublish.
Localization
?
Reach a multilingual audience by localizing your experiences into multiple languages.
Priority and Frequency Controls
?
Control exactly who sees each Flow and how often.
Segments
?
Build groups of users for easy, repeatable experience and message targeting.
20
50
100+
Insights
Experience Reporting
?
Comprehensive insights about the performance and engagement of your Experiences.
Event Reporting
?
Track and monitor how often any event is happening within your product.
User and Account Profiles
?
See a list of Users and Accounts and track their product usage over time.
A/B Testing & Experimentation
?
Run control and A/B tests to maximize flow performance and measure ROI better.
Track Events
?
Easily track events by selecting an element in your product (no code needed).
20
50
100+
Goals
?
Measure how Flows are influencing user behaviors - including activation moments, feature adoption, upgrades, and more.
20
50
100+
Reporting History
?
Report on historical data and performance over time.
12 months
24 months
36 months+
Data Integrations
Public API
?
Import and export data via our Public API.
Product Analytics
?
Send and receive data from Heap, Mixpanel, Amplitude, and Google Analytics.
CDP
?
Send and receive data from Segment and Rudderstack.
Session Recording
?
Send data to FullStory, Hotjar, or LogRocket to see how users engage with in-app experiences.
Slack
?
Send alerts and survey responses to Slack to watch responses occur in real-time.
Zapier
?
Build automated workflows to eliminate repetitive tasks.
Core Integrations
?
Visit appcues.com/integrations for a full list.
Premium Integrations
?
Send and receive data from Salesforce and Marketo.
Broadcast Track Events
?
Send Appcues Track Events to any integrated tool, in real-time.
Webhooks
?
Automatically pass data to other tools.
1
5
5+
Account
Team Members
?
Number of users in your account.
5
25
50+
Multi-account support
?
Switch between multiple accounts with the same login credentials.
Roles and Permissions
?
Set specific permissions with Administrator, Publisher, and Editor roles.
Terms of Service
Standard
Standard
Custom
Security
Compliance
?
SOC 2 Type II, HIPAA, CCPA, GDPR
Identity Verification
?
Ensure only users you verify can access their Appcues experiences.
SAML 2.0 SSO
?
Access through Okta, OneLogin, and more.
DPA
?
For businesses that need a custom data processing agreement.
Standard
Standard
Custom
Activity Logs
?
Get a log of HTTP requests for security auditing.
HIPAA support
?
Safeguard Protected Health Information (PHI).
Add-on
Contact us
Support
Support
?
Support for all questions from installation through troubleshooting.
Email
Email & Video
Email & Video
90-day Onboarding Program
?
Expert support to get your teams up and running quickly.
Dedicated Success Manager
?
Custom training, education, and support whenever you need it.
Tech. Implementation Manager
?
Appcues will work with you to make sure everything about your installation sets you up for success.
Enterprise-grade SLA

Frequently asked questions

Have another question? Looking for more detail? Check out Appcues Docs!

Appcues docs
Do you have a free trial?
How are Monthly Tracked Users (MTU) calculated?
Can I try Appcues before committing to a plan?
What happens if I go over my plan limits (exceed the MTUs or Messages allowed)?