Simple pricing, serious power

Start

Building around your first big win

For up to 3,000 MAUs

Includes:

10 published experiences

12 months of reporting history

Grow

Engagement across the lifecycle

Starting at 3,000 MAUs

Includes:

25 published experiences

24 months of reporting history

Enterprise

Custom scale, enterprise needs

For custom MAU volumes

Includes:

100 published experiences

36 months of reporting history

Priority support and services support

Every capability included

Build the right experiences
Reach users when it makes sense
Target with confidence
Learn what's working
Connect your tech stack
Use AI where it helps most

Get the complete package

Real people, who are really helpful

Our partnership model gives every customer implementation services, onboarding support and a dedicated experience manager. Ongoing access to our support team comes standard or you can tap into additional services customized for your needs.

All the features,
none of the fine print

Every plan includes every experience type, feature, and integration from day one — so your team can build and deliver without limits.

Pricing that grows with you, not against you

Pricing is based on monthly active users, number of installations and published experiences — growing only when your product usage and results do.

Why customers prefer Appcues

A decade of building for growth

We've spent years driving powerful results for our customers.

A faster, clearer, and sharper platform

Approachable and intelligent software that helps teams make better decisions faster.

A team that has your back

Our team of hands-on experts are deeply committed to your success.

Premium Services

Extra momentum, when you want it

When you want extra help, our seasoned team is available to step in where it makes the biggest difference.

Migrate from another tool with ease

Ship new experiences and drive faster

Extend your team's capacity when needed

See what we offer

Under 25 people on your team?

Check out the Spark program, built for small teams ready to ship their first in-app experiences without a big lift.

See the plan →

FAQs

Have another question? Check out Appcues Docs!

Do you have a free trial?

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Yes! Our free trial lets you experience the full value of Appcues and confirm technical fit. We’ll start with a call to make sure it’s a good fit for your goals and tech stack, then you can show unlimited flows to your users during the trial period.

How are your MAUs (Monthly active users) calculated?

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MAUs are calculated as the total number of users who sign into your platform in any given month. We don’t charge you for dormant users who may be in your database but don’t log any activity during a given month.

Can I try Appcues before committing to a plan?

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Absolutely—no credit card required. Book a call to talk to our sales team to help you get started with a free trial account.

What happens if I go over my plan limits (exceed the MAUs or annual emails allowed)?

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If you exceed any limits on your plan, we'll keep all of your Appcues experiences running and somebody from our team will reach out about upgrading your account at your next billing cycle.

Do you have a startup plan?

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Yes, Check out the Spark program, built for small teams ready to ship their first in-app experiences without a big lift.

Create experiences that drive growth

See what's possible with Appcues.

Book a call