Welcome to the
Product Adoption Academy

Get a masterclass in product adoption from the experts who’ve been in your shoes. Come for the no-nonsense education. Stay for the plug-and-play templates, relatable examples, and industry-recognized certification you can humble brag about. 🤓

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10k+

product experiences
analyzed

80+

experts
interviewed

7k+

academy
graduates

Pick a subject.
Level up. Crush it.

user onboarding

Your product doesn't get a second chance at making a good first impression… so we’ve compiled everything you need to know about user onboarding to make sure it won't need it.

product launches

We’ll walk you through how to prepare for a successful product launch. Hear expert stories, get their best practices—and we'll even throw in a handy-dandy Notion launch template.

courses

Get ahead with courses

We cherry-picked the most relevant real-world lessons to help you level up your product experience and crush your quarterly goals. 💪

User Onboarding 101

This comprehensive course is perfect for newbies getting the lay of the land and experienced folks alike. Whether you’re starting from scratch or revising existing work, you’ll walk away feeling prepared and energized to give your new users the welcome they deserve.

Product Launches 101

This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan.

Free-to-Paid Conversion

Learn a proven framework to turn more of your free users into paying customers. After taking this course, you’ll know how to build a well-designed upgrade path to engage and convert free users. We’ll also provide benchmarks, real examples, actionable tips, and best practices.

templates

Easy-to-follow templates? Yes, please!

Just say no to starting from scratch! Save time by using one of our ready-to-go templates—curated from product people who use them every day.

Product launch Notion planner

This Notion template brings order to the controlled chaos of product launches by centralizing all critical details into one place. With streamlined access to information, teams communicate better and execute product launches more effectively together.

Anna Casey

Senior Product Marketing Manager

3-Tier Product launch framework and slide deck

Use this three-tier launch framework to guide your product and feature releases in the market.

Anna Casey

Senior Product Marketing Manager

Customer onboarding template

Everything you need to get your onboarding process off the ground, including images, examples, and expert advice.

Ramli John

Content Programming Director

examples

Get inspired with Examples

Gain invaluable insights into how top PLG companies create product experiences by hearing straight from the product experts that work there.

Mural's playful onboarding: the art of education and delight

Mural’s VP of Product Growth walks through their user onboarding process, how they infuse play into their product experience, and how they worked backward from retention to define success.

Miro's onboarding evolution—from zero to 50 million users

Kate Syuma dives into Miro's onboarding evolution, focusing on experimentation, user feedback, and balancing simplicity while showcasing the product's core value.

How Thinkific nailed their user onboarding with jobs-to-be-done checklists

An in-depth look at how Thinkific used insights from early successful customers to define their JTBD and streamline their onboarding experience.

Onboarding is such a crucial piece for every SaaS product and a well thought through approach can make all the difference. Loved the refresher course from Appcues.

Deepro Basu

Director of Product Management, Wolters Kluwer

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Super excited to be Certified in User Onboarding! One of my passions is talking about onboarding, product adoption, and the customer experience. It's great to have more study materials like the Product Adoption Academy to sharpen my skills!

Jackie Smith Norton

Head of Customer Success, Spekit

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Awesome new user onboarding training from the Appcues team. The world is only getting more product-led... if you're looking to read up on activation, lowering TTV, and measuring the success of an onboarding experience, I'd highly recommend checking out this free course!

Jack Moberger

Director, Algolia

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