Scaled User Engagement
Transform how you connect with users by mastering scaled engagement strategies that feel personal, not pushy. Perfect for teams ready to move beyond basic messaging to create experiences that actually keep users engaged.
Here’s what’s inside…
The Scaled User Engagement course provides the know-how, tools, and examples you’ll need to engage your users with personalized, timely, and effective experiences at scale. We'll show you how to identify the moments that truly matter, leverage the right channels at the right time, and craft messages that actually convert. By the end, you'll have a practical roadmap for implementing your first scaled engagement flow—and many more to come. Ready to get started?
When you finish this course, you can humble brag about it for weeks and you’ll also get a shareable certification.
Helpful terms
Engaging many users with personalized, behavior-driven experiences that feel 1:1 but operate at scale.
Specific points in the user journey that predict long-term success, such as first value achievement, feature discovery, and workflow completion.
User engagement flows that span multiple channels in a coordinated way, maintaining context and continuity throughout, and working together to achieve a shared goal.
Communications triggered by specific user actions (or inactions) rather than arbitrary time-based sequences.
A visual representation of the path a user takes as they interact with your product or app, from initial awareness to achieving their goal(s).
Decision points in a flow where the path changes based on user behavior, creating personalized experiences at scale.
The percentage of messages or flows that successfully achieve their intended purpose.
The percentage of users who engage with an in-app message after viewing it.
