Product Launches 101
Launching a new product or feature requires careful planning, timely execution, and a whole lot of communication. It can feel overwhelming, especially when you’re just getting started. And that’s exactly why we made this course.
Here’s what’s inside…
We’ll start with the basics: what is a product launch, who should be involved, what good looks like (read: examples)… you know, the basics. From there, we’ll break down the core components of a launch plan, share best practices for generating cross-functional buy-in and collaboration, and review everything that needs to happen on the big day. By the end of this course, you’ll be ready to launch… in 3… 2… 1…
When you finish this course, you can humble brag about it for weeks. But that’s not all. We’ll send you a shareable certification and some fun (and practical) goodies. 😎
Helpful terms
Launch tiers are tools used to categorize product launches by relative significance, within a broader launch tier framework.
Product positioning is how your product fits into the market and what pain point it solves. Typically not customer-facing, your positioning statement is most effective as an internal tool to keep your teams aligned.
Product messaging refers to the words that you use to convey your positioning to your target audience. It’s the expression of the positioning—where it comes to life.
Product discovery is a process that prevents product teams from investing in ideas with no discernible market—a considerable waste of financial and human capital. Instead of creating solutions to problems no one is having, product discovery justifies why your product should exist and identifies who will actually use it.
Product discoverability refers to how easily and organically a product or feature is discovered by users.
Put simply, when you first put your product in the hands of users to evaluate usability and performance in a real world scenario.
An adjective that describes anything living inside your product (not exclusive to mobile apps).
Objectives and key results; a framework for setting goals and measuring progress against them.
The concept of placing users in different groups based on use case, behavior, etc., so that they can be better targeted with relevant experiences and information. For example, new users should not get the same messaging as power users who’ve been around for a long time.
