Product launches

We won't sugarcoat it: product launches are a lot of work! But after helping SaaS companies launch products for nearly a decade, we’ve learned a thing or two.

We took those learnings and packaged them up into frameworks, strategies, and videos to get you from discovery to launch day with ease. 🚀

" Nothing better than finishing the week off with a fun & insightful Product Launch course from Appcues 🎉 Really loved the section on Release Notes & in-app announcements as that is something I truly enjoy creating at Harver 😊 💖 "

Kara McArdle

Product Support, Harver

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Get schooled (and certified!) in product launches with a course

Mastering product launches begins with nailing the basics. Dive into our hands-on course to get started!
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Inside the course
Book icon to represent amount of lessons
7 lessons
Time icon to represent time it takes to complete lessons
1 hour
Apple airpods email for launch

Product Launches 101

This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan. Buckle up. After taking this course, you’ll be ready for liftoff!

You'll learn:
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What a good launch plan—and launch day—looks like 
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How to enable and engage your organization pre-launch
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When to start planning, when to launch, and everything in between
GET CERTIFIED

Tune into what leading experts are saying about product launches

This year, I’ve championed nearly 20 feature launches.

As a solo PMM (juggling other responsibilities), here are 4 big tips for mastering launch chaos:
1. Stay organized and overcommunicate  
2. Prioritize focus by tiering launches
3. Empower internal champions  
4. Nail the positioning and iterate faster

Product launches can be stressful, but having a plan and doing the prep work beforehand makes all the difference.

Anna Casey

Product Marketing, Appcues

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You launch a new product and it's not doing well.

Four reasons:
1. No one noticed it.
2. People noticed it but decided they didn’t want to try it.
3. People tried it but decided not to keep using it.
4. People liked it but didn’t share with others.

Understanding which of these 4 stages is the problem will give you insights for what you you're missing the mark.

Peep Laja

CEO, Wynter

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ClickUp's community-led strategy on Product Hunt: is it the future of PH as a #marketing channel?

After studying it...my answer is YES.

There are PH launches every week from
ClickUp. But the launches are micro-products built on ClickUp by its community

.Super different strategy from the BIG monolithic launches of a new product or new version.

Are you seeing this too? Is it the future?

Blake Bartlett

Product-Led VC, OpenView

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ChatGPT was the most innovative & successful PLG product launch I can think of — quickly reaching 100 million users.

80% of the Fortune 500 have at least one self-service user who signed up with a corporate domain.

It was only a matter of time before ChatGPT would go from individual user-only plans to B2B/enterprise monetization.

But their enterprise launch was far from innovative. In fact, it’s turning back to the old school days when PLG and enterprise were treated as totally separate rather than PLG being a *path* into efficient enterprise selling (
#productledsales)....

Kyle Poyar

Operating Partner, Openview

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Get started with our easy-to-follow templates and tools 🛠️

Time to put those lessons into practice. Save yourself some time and effort by using one of our ready-to-use templates or tools.
PRODUCT LAUNCH PLANNER

How do you create a successful product launch? ... You planet!

Get a custom launch plan in MINUTES using our free Product Launch Planner
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