push notifications
When users leave your app, it’s easy to lose them. Push notifications let you reach them instantly with messages that are personal, purposeful, and triggered by what they just did—or didn’t do.
Bring users back to finish setup or explore what they’ve missed—before the trial ends.
Catch people before they churn with a timely reason to return.
Remind users to take the next step so they keep making progress.
Adapt messages on the fly based on each user’s actions.
Fire the right push notification the moment a key action (or inaction) happens.
Build precise segments from product behavior, CRM data, or both.
Drive users straight to the exact place in-app where they need to act.
Send the right message to the right device at the right time.
Make every push feel relevant with dynamic content and targeting.
Add visuals that grab attention and reinforce your message.
Push notifications are messages that appear on a user’s mobile device—even when they’re not actively using your app. They're ideal for re-engaging users, prompting action, or keeping customers informed when they’re not in the product.
Appcues lets you send push notifications through our Workflows product, targeting users based on behavior, timing, or properties. Messages can be triggered automatically and sent—no custom dev work required once your mobile app is configured.
Yes. You can personalize push messages using user properties (like name, company, or plan type), behavior (like skipped steps or inactivity), and custom data from tools like Segment or Salesforce. That means you can send reminders, nudges, or alerts that actually feel relevant.
Push notifications reach users on their lock screen or notification center. In-app messages (like banners, checklists, or tooltips) appear inside the product while someone’s actively using it. Many teams use both—push to bring users back, and in-app to guide what happens next.
You’ll need some initial setup support to connect Appcues to your mobile app—especially for Android (via Firebase) or iOS (via APNs). But once your app is configured, go-to-market teams can create and send push messages directly, without ongoing engineering help.
Absolutely. Appcues tracks key performance metrics like opens and clicks, and you can measure outcomes by setting Goals tied to push messages. That way, you’ll know which nudges are actually moving users to take action.