About Foresyte
Foresyte, a group travel planning app, aims to simplify how people plan their trips, while also making it fun and simple to collaborate travel plans with friends and family. Foresyte makes it easy to chat, collaborate with friends and family, and co-create trip itineraries when planning vacations together.
🎯 The challenge
Like most mobile apps, Foresyte faced the all-too-common problem of early abandonment. CEO Stephen Eddy noticed that new users were signing up but dropping off before completing key steps in the app—steps critical for unlocking the app's full value and boosting booking rates.
The Foresyte team recognized the need to re-engage these users and guide them back into the app. But they didn’t just want to rely on in-app messages. They needed a way to meet users where they were—whether in their inbox or on their phones—with relevant and helpful messages.
🏆 The solution
After early success with Appcues in-app messaging, Foresyte decided to try something new: Appcues’ multi-channel messaging. By adding emails and push notifications to their re-engagement strategy, they created automated workflows that gently reminded users to come back and complete important actions.
“We had previously been handling emails in MailChimp and push notifications in Firebase. Everything was siloed and not scalable. When I saw Appcues’ multi-channel messaging, I knew it was exactly what we needed—and it’s been an awesome success for us.”
👀 How they did it
1. Identifying activation moments
Foresyte started by mapping out the critical steps users needed to take to see the app’s value—like creating a trip plan or booking a vacation. They realized users who stopped short of these moments were missing out, so they built workflows to re-engage those users specifically while excluding anyone who had already taken these actions.
2. Building a multi-channel workflow
The team designed a workflow that combined emails and push notifications to reach users at just the right moments. A standout feature for them was that the workflows ran on autopilot (who doesn’t love set-it-and-forget-it?).
As soon as users dropped off at a key step, they were automatically added to the workflow—no manual list pulling or extra work required. Each message acted as a well-timed nudge, giving users multiple chances to re-engage without feeling overwhelmed.
3. Writing personalized emails
To get users’ attention, Foresyte wrote emails that reminded users of the app’s value—highlighting how it made trip planning easier and more enjoyable.
Each email dynamically included personalized content based on who the user was and their most recent actions, making the messages feel highly relevant. These emails encouraged users to jump back in and complete important steps while maintaining a friendly, helpful tone.
“These nudges come across as a lot more practical and useful to a user, actually reminding them of specific things rather than just generic messaging.”
4. Sending targeted push notifications
For users who didn’t act on the email, Foresyte followed up with short, targeted push notifications. These notifications served as timely nudges, guiding users back into the app and linking them directly to where they could complete their unfinished actions.
✅ Results
Foresyte’s multi-channel messaging strategy delivered impressive results. They saw a 4% increase in activation rates, helping more users complete the key steps to unlock the app’s value. Even better, daily active users grew 4X, proving how effective their approach was at driving lasting engagement.
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Our hot take
Foresyte’s story is a perfect example of how behaviorally triggered messages can drive meaningful engagement. By focusing on what users needed—timely, relevant reminders—they avoided sending generic, forgettable messages. Instead, their emails and push notifications felt like a helpful hand, not a hard sell.
The takeaway? Keep your messages focused, useful, and personal. When users feel like you’re actually helping them, they’re far more likely to re-engage—and stay loyal.