increase adoption

Get more users adopting your features 

Lead more successful launches and highlight underutilized features by showing users how to get the most out of them.

Announce new features

Increase daily active usage

Keep users coming back

Trusted by over 1,500+
product-led companies

Drive feature adoption everywhere

In-app

Guide users step-by-step through features to help them see the value.

Email

Turn usage data into personal nudges back to your product.

Push notifications

Highlight new features with announcements that cut through the noise.

FEATURE ADOPTION MADE EASY

Get your features the attention they deserve

Your product’s value comes to life when users adopt its best features—new and old. Highlight what matters most and make every interaction count.

DRIVE AWARENESS

Announce new features where they'll be noticed

Launch smarter (not harder!) with a multi-channel launch that grabs attention, explains value, and guides users to take action.

Customize announcements to match your brand

Reach users in-app, via email, or push notifications

Highlight benefits and teach users how to get started

NUDGE USERS

Keep adoption moving with personalized follow-ups

Don’t stop launching after the first announcement. Keep it rolling with dynamic workflows that nudge users based on their progress. 

Automate messages based on user actions 

Target experiences to tailored audiences

Tailor messages with sophisticated branching

MEASURE SUCCESS

See how your features are landing

Track the impact of your cross-channel campaigns in one place—no manual data pulling, just clear insights into how your efforts drive feature adoption.

Track key actions with no-code event tracking

View analytics for all messages in a central spot

Grab insights into feature usage and adoption

EXPERIENCES THAT DRIVE ACTION

Built with all the bells and whistles

Detailed segmentation

Target users by key attributes or actions for hyper-relevant product launches.

Product usage reporting

Identify which features users are adopting to drive deeper engagement. 

Drag-and-drop builder

Create on-brand experiences with ease using our no-code builder.

Connected to your tech stack

Integrate Appcues with your CRM, data warehouse, product analytics, and more.

Easy-to-build dashboards

Measure product adoption by monitoring how experiences perform.