From in-app to everywhere: Meet the new Appcues

For years, Appcues has been the go-to platform for in-app messaging—helping teams engage users inside their product. And it works. In-app messaging is the most effective way to drive action inside your product.

But your goal isn’t to send in-app messages. You need to move the needle on adoption, retention, and revenue-driving behaviors—like activation, free-to-paid conversion, and feature usage.

That’s why email and push notifications are now built into Appcues. These aren’t integrations or external tools—they’re part of the same platform you already use. Now, you can bring users back when they disengage, guide them forward with timely nudges, and measure the impact of every touchpoint in one place.

With Workflows, you can orchestrate engagement across email, push, and in-app messages, all in one system. No switching between tools, no misaligned messaging—just seamless, data-driven engagement that moves users forward.

Why email and push matter

Adding email and push notifications to in-app messaging isn’t just about reaching users in more places—it’s about driving real impact. Studies show that:

• 98% of push notifications are opened within three minutes of being received
• Email open rates increase by 14% when paired with another channel like in-app messaging 

With these channels working together, you can bring users back and guide them forward—without overwhelming them.

What’s new in Appcues

With Workflows, you can:  

• Send targeted emails, push notifications, and in-app messages—all from one place
• Trigger messages based on user behavior, product usage, or survey responses
• Personalize every interaction with branching logic that adapts in real-time
• Link emails and push notifications directly to in-app Flows or product pages
• Measure the impact of every message—without switching tools

No more scattered messaging. Just one connected experience that keeps users engaged—inside and outside your product.

How it works

Here’s how easy it is to build a workflow that connects email, push, and in-app:

1. Choose who qualifies
   Select users based on segments, attributes, or actions. They’ll enter the Workflow automatically when they meet your criteria.

2. Add your steps
   Build emails, push notifications, and in-app messages—then use branching logic to personalize the experience.

3. Design your messages
   Create emails from scratch, use a saved template, or import HTML. Bonus: Pull Appcues Flows directly into your emails for a seamless transition.

4. Set exit criteria
   Define when users should leave the Workflow (like completing a key action or goal).

5. Track performance
   See how your messages drive engagement—all from a single dashboard.

Why teams are excited

When we announced the beta, we asked customers: What’s got you excited? Here’s what stood out:

Everything in one place = less hassle

Managing engagement across multiple tools is frustrating. Teams are excited about having a centralized solution that simplifies their workflow:

“Housing everything under one roof makes life a lot better. I’ve long wanted a multi-channel approach.”
“I can't wait to have an all-in-one solution.”
“Centralizing to one location would be incredibly useful.”

More channels = better engagement

Teams know that reaching users across touchpoints increases the chances of driving action:

“More channels to reach users, especially inactive ones.”
“Campaigns across channels would improve engagement.”
“Creating a cohesive, omnichannel experience for users.”

Automation + behavior-based messaging = smarter communication

Sending the right message at the right time—without manual work—is a huge win:

“The ability to send both emails and in-app notices in one platform with conditional logic is huge.”
“Sending an email when someone doesn't finish a key action.”
“Sending emails based on NPS responses would be really helpful.”

How teams are using email, push, and in-app together

Need ideas for using these channels together? Here are a few ways teams are already making an impact:

Re-engage trial users

Someone signs up, checks out a few features, and disappears. With Workflows, you can send an email based on what they explored, follow up with a push notification if they haven’t returned, and greet them with an in-app message when they log back in—ensuring they stay on track.

Follow up on NPS surveys

A user responds to your NPS survey, but what happens next? With Workflows, promoters can get an email inviting them to leave a review, passives can receive a nudge toward deeper engagement based on their product usage, and detractors can trigger an automated follow-up with helpful resources or direct outreach—all automatically.

Drive feature adoption

A user visits your new feature page but doesn’t take action. With Workflows, you can send an email highlighting why the feature matters to them, follow up with a push notification if they haven’t tried it, and guide them through the update with an in-app Flow when they log in—all from one platform.

Having all your messages in one place doesn’t just make life easier—it means smarter, behavior-driven engagement that meets users where they are.

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Ready to give it a try?

Email and push notifications are now available in Appcues. Whether you’re onboarding new users, driving adoption, or bringing back churn risks, it’s time to build smarter workflows.

Schedule a demo to see it in action—or start a free trial to jump in and explore.