As the year comes to a close, we can’t help but take a moment to soak it all in—a year of wins, lessons, and laying the groundwork for what’s next.
2024 wasn’t just about checking off feature requests; it was about setting the stage for something bigger, better, and more connected. Every update, enhancement, and new capability this year was a step toward building a platform that lets you engage your users in smarter, more meaningful ways.
Before we get to that, a celebration of what our amazing teams cooked up:
For mobile users, nothing drives frustration faster than an app that doesn’t speak their language—figuratively and literally. High abandonment rates make localization a critical need—if users can’t engage comfortably, they’re likely to leave.
That’s why we introduced localization for mobile apps. It’s designed to break down language barriers and deliver experiences that feel seamless and personal, no matter where your users are or what language they speak.
Mobile apps often see high churn because users expect experiences that meet their needs right away. Localization ensures your app feels accessible and welcoming, helping you retain users and build loyalty.
With Accounts, you can finally understand how organizations interact with your product—not just individual users. It’s all about giving you the context to engage better, target smarter, and prioritize what really matters.
It’s hard to spot patterns or prioritize which organizations need attention without seeing the whole picture. Accounts let you zoom out to see what’s working (and what’s not) for whole companies, not just individual users.
In-app messaging and email are like peanut butter and jelly—they’re just better together. This year, we leveled up our HubSpot integration so you can align your in-app experiences and email workflows for maximum impact.
Disconnected tools create delays, missed opportunities, and extra work. Syncing your in-app and email strategies helps you act faster and engage better.
Asking good questions is key to understanding your users. That’s why we made surveys even better—so you can gather richer insights and act on them faster.
We heard customers loud and clear. Without responses right in Appcues, in-app surveys just didn’t feel as powerful. That’s why this became one of our top 5 most requested features—and now, it’s here.
Your users don’t always want to wait for help—they want to figure it out themselves. Launchpads make it easy to create on-demand, self-service resource centers right inside your product, no coding required.
When users can help themselves, they build confidence and stick around longer. Launchpads give them the tools to grow into power users.
And now, the star of the show: multi-channel messaging. ✨ This beta release isn’t just another feature—it’s the future of user engagement at Appcues. In-app messaging has always been at the core of what we do (and always will be) because it’s the single best way to engage users in your product. But users don’t always stay in-app, which is why email and push notifications are the perfect complements—the most effective channels to bring users back.
Together, these channels are two halves of a whole, creating a connected engagement strategy that meets users wherever they are and builds on each interaction to drive deeper engagement.
Users don’t onboard, adopt, or renew products completely on their own—they need help along the way. The best experiences, whether in-app, email, or push, are rooted in what users are doing. Now, you can create and manage all those messages from one place, ensuring they’re timely, relevant, and impactful.
The little things make a big difference, and this year we tackled a few tweaks to make your day-to-day smoother:
This year, we built the pieces. Next year, we’re putting them together. Connecting every message, every experience, every touchpoint to deliver effortless, personalized engagement for your users and impactful results for your business.
Thank you for being part of this journey—whether you launched your first flow or your hundredth, we’re so glad to have you with us. Here’s to another year of moments that matter. 💜
If you’re a customer, log in today to explore these new features. If you’re not, book a demo and let’s explore how we can help you meet your goals.
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