Product-led growth looks a bit different for every business (think virality, distribution models, pricing, etc), but one core tenet is unanimous: product adoption. Put simply, if users aren’t successfully adopting and increasingly using your product, your business will struggle to grow. 

This is the problem Appcues solves.

Over the last seven years, thousands of businesses have used Appcues to onboard new users, drive feature discovery, and increase engagement throughout the user lifecycle—all without writing any code. But Appcues has been missing a critical piece of the product adoption puzzle: measurement. Understanding who users are and what they are doing inside of your product is mission critical to driving deeper product adoption. As Peter Drucker says: if you can’t measure it, you can’t improve it. 

That’s why today, we’re thrilled to introduce two impactful new features...

Announcing click-to-track and Events Explorer

Click-to-track offers a no-code way to capture data about what users are doing in your product. In the same Appcues Builder you use to create new Appcues experiences, you can now easily define and track new events, like when users click or hover over elements, or when they type into a form field. These events can be used to target and trigger Appcues experiences, create user segments, define goals, and much more. 

Events Explorer makes it easy to view, validate, and visualize all of your events, so you can measure user engagement and adoption over time. Again, no code required. Just select a few events for analysis and Appcues will instantly visualize the data in a beautiful chart that can be saved to a dashboard for ongoing analysis.

We’re excited to hear what you think. Here’s what a couple of our beta customers said: 

“In the span of a recent 30-minute meeting, we decided what to track, set up the tracking, and started watching the data roll in. Getting these types of insights used to take weeks and carry a high dev cost.” - Tom Barragry, PMM at GetResponse

“Appcues’ new features make it so easy to measure product usage and back up decisions with data. I’ve already saved loads of time. Now my mind is spinning thinking through all the new possibilities they unlocked.” - Leah Howell, PM at Schedulicity

Our team has been looking forward to this day for a long time. It marks a significant milestone for our company, but more importantly we know what it means for you, our customers.

So, go ahead: break free of the development cycle. Move faster and more autonomously. Make an impact. We’re one step closer to realizing Appcues’ vision, and you’re one step closer to product-led glory.

Ready to start measuring product adoption?

Both click-to-track and Events Explorer are now live in every Appcues account as of today. If you’re already an Appcues customer, simply login to start tracking and measuring events right now. Not using Appcues yet? Sign up for a free trial to get started!