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The Appcues <> Zapier Integration: Connecting your product stack

The Appcues <> Zapier integration makes product-led growth even easier by enabling the products in your stack to talk one another.
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We’re committed to making product-led growth easier for you. 

And since you’re likely using a bunch of different tools in your tech stack to deliver a seamless product experience, that means connecting to an ecosystem you’re already familiar with. 🤗

That's what our Appcues <> Zapier integration is all about, but we wanted to make that relationship even more valuable. So, we did! Now with newly added triggers, our integration lets you build even more Zaps to save time and automate manual workflows. 

About the Appcues <> Zapier Integration

Our integration with Zapier lets you connect to 5,000+ products to 10X your product experience. Automate repetitive tasks or trigger changes in one platform based on new information in another. That’s simpler, easier product-led growth. 💪

Appcues can be used as either a trigger or action in a Zapier workflow. 

  1. Triggers start a workflow—for example, when a new NPS response is submitted, you send the score to a Slack channel. 
  2. Actions complete a workflow—for example, updating a user property in Appcues based on the status of a user’s payment method. Then, you can target a prompt in-app to update their payment method. 

What’s new in the latest version of the integration?

The refreshed integration is now:

  • Built with more triggers. As we mentioned, more triggers = more Zaps. We’ve added 10+ new triggers to connect Zapier to even more Appcues offerings. You can now build zaps based on users who start, skip, or interact with Checklists, Pins, and mobile Flows. You can also trigger zaps based on users who enter a segment.
  • Is easier to use. You no longer have to go find and plug in a Flow ID, now we just present you with a list of Flows for less back-and-forth work. (You can also start connecting using your public API key.)

And the best news? If you’re currently using the integration, you won’t lose any of your existing Zaps. Simply upgrade to the new version to see all of the new triggers and continue on with your work.

The best ways to leverage Appcues and Zapier together ⚡

We get it–when an integration is this powerful, it can overwhelming to get started. Fear not! Here are some of the most popular ways customers use the integration broken down into three parts: the trigger, the action, and the purpose behind the Zap:

1. Get cleaner data by letting it automatically flow from one tool to another

Appcues + Zapier integration use case
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A user changes their information in an Appcues Flow or survey. Update the contact information in your CRM (HubSpot, Salesforce, Marketo, or your preferred CRM tool). Information that’s automatically updated when things change keeps your CRM database cleaner and more trustworthy. Isn’t that always the dream?
A user finishes an Appcues Flow or checklist. Add that user to a list in your CRM (HubSpot, Salesforce, Marketo, or your preferred CRM tool). Automatically make lists of engaged users and customers to use for other purposes.
(on the flip side) A user skips an Appcues Flow or checklist. Add that user to a list in your CRM (HubSpot, Salesforce, Marketo, or the CRM of your choosing). Track how many users are skipping key in-app experiences and identify who they are to a) follow-up with them in another way and b) see if you can identify trends to make your experiences better.
A user completes a Typeform survey. Push those reponses into Appcues user properties. Automatically make your in-app experiences more personalized.
A new contact is added to your CRM. Update the contact’s user properties in Appcues. Use properties to personalize your in-app experience

2. Save time and resources by automating your manual and repetitive tasks

using Zapier and Appcues to update credit card info for failed payment
Using the Zapier Appcues integration for free trial expiration prompts
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A new prospect or customer completes their onboarding checklist. Send an email from HubSpot, Customer.io (or your preferred email automation tool). Connect your in-app and out-of-app communications for a more seamless customer journey.
A users’ payment information fails. Trigger a Flow in Appcues. Encourage an immediate remedy to the problem with an in-app call-to-action that is more likely to get seen.
A customer provides an NPS score. Send an email from HubSpot, Customer.io (or your preferred email automation tool) Positive or negative–it’s always great to follow-up on feedback in a timely fashion, making it more likely you’ll gain additional insights.

3. Create visibility for your teams, triggering immediate action

Appcues Zapier integration upgrade alert prompt
Appcues Zapier integration for NPS
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A customer submits a new Appcues NPS score in your product. Ping a designated Slack channel with the score and submission details. Create visibility across large teams by letting them see everything that your customers are saying.
A customer interacts with an Appcues Button Pin. Notify key team members in Slack or Microsoft Teams. A personal fav at Appcues–notify teams immediately when customers inquire about pricing or gated features while in the product so that teams can reach out when it’s most likely to have an impact.


4. Collect data in the tools you prefer for faster analysis

Appcues Zapier integration collecting checklist data into a Google Spreadsheet
Appcues Zapier integration collecting feature information
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A user completes an Appcues survey. Push survey responses to ProductBoard (or your preferred product roadmap tool). Create an automatic feedback stream in the tools your product team is already using for roadmapping and planning.
A user completes an Appcues form. Create a new card on a Trello board Create an automatic feedback stream in the tools your product team is already using for roadmapping and planning.
A customer provides an NPS score. Push NPS scores and submission details to Google Sheets or Airtable. Collect your data in an organized, digestible way in the tools you already use so that it’s easier to manipulate and report on.
A user starts and completes a checklist. Push NPS scores and submission details to Google Sheets or Airtable. Collect your data in an organized, digestible way in the tools you already use so that it’s easier to manipulate and report on.


As you can see in this post, the possibilities really are endless. If you can dream it, you can Zap it. Have a creative way you are using the integration? We’d love to hear it!

Learn more about the Appcues Zapier integration
Anna Casey
Product Marketing Manager, Appcues
Anna Casey is a Product Marketing Manager at Appcues. When she's here she spends her time wrangling people and ideas together to showcase the value of our products—skills she also uses at home to wrangle her sassy toddler and pack of dogs.
Skip to section:

Skip to section:

We’re committed to making product-led growth easier for you. 

And since you’re likely using a bunch of different tools in your tech stack to deliver a seamless product experience, that means connecting to an ecosystem you’re already familiar with. 🤗

That's what our Appcues <> Zapier integration is all about, but we wanted to make that relationship even more valuable. So, we did! Now with newly added triggers, our integration lets you build even more Zaps to save time and automate manual workflows. 

About the Appcues <> Zapier Integration

Our integration with Zapier lets you connect to 5,000+ products to 10X your product experience. Automate repetitive tasks or trigger changes in one platform based on new information in another. That’s simpler, easier product-led growth. 💪

Appcues can be used as either a trigger or action in a Zapier workflow. 

  1. Triggers start a workflow—for example, when a new NPS response is submitted, you send the score to a Slack channel. 
  2. Actions complete a workflow—for example, updating a user property in Appcues based on the status of a user’s payment method. Then, you can target a prompt in-app to update their payment method. 

What’s new in the latest version of the integration?

The refreshed integration is now:

  • Built with more triggers. As we mentioned, more triggers = more Zaps. We’ve added 10+ new triggers to connect Zapier to even more Appcues offerings. You can now build zaps based on users who start, skip, or interact with Checklists, Pins, and mobile Flows. You can also trigger zaps based on users who enter a segment.
  • Is easier to use. You no longer have to go find and plug in a Flow ID, now we just present you with a list of Flows for less back-and-forth work. (You can also start connecting using your public API key.)

And the best news? If you’re currently using the integration, you won’t lose any of your existing Zaps. Simply upgrade to the new version to see all of the new triggers and continue on with your work.

The best ways to leverage Appcues and Zapier together ⚡

We get it–when an integration is this powerful, it can overwhelming to get started. Fear not! Here are some of the most popular ways customers use the integration broken down into three parts: the trigger, the action, and the purpose behind the Zap:

1. Get cleaner data by letting it automatically flow from one tool to another

Appcues + Zapier integration use case
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A user changes their information in an Appcues Flow or survey. Update the contact information in your CRM (HubSpot, Salesforce, Marketo, or your preferred CRM tool). Information that’s automatically updated when things change keeps your CRM database cleaner and more trustworthy. Isn’t that always the dream?
A user finishes an Appcues Flow or checklist. Add that user to a list in your CRM (HubSpot, Salesforce, Marketo, or your preferred CRM tool). Automatically make lists of engaged users and customers to use for other purposes.
(on the flip side) A user skips an Appcues Flow or checklist. Add that user to a list in your CRM (HubSpot, Salesforce, Marketo, or the CRM of your choosing). Track how many users are skipping key in-app experiences and identify who they are to a) follow-up with them in another way and b) see if you can identify trends to make your experiences better.
A user completes a Typeform survey. Push those reponses into Appcues user properties. Automatically make your in-app experiences more personalized.
A new contact is added to your CRM. Update the contact’s user properties in Appcues. Use properties to personalize your in-app experience

2. Save time and resources by automating your manual and repetitive tasks

using Zapier and Appcues to update credit card info for failed payment
Using the Zapier Appcues integration for free trial expiration prompts
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A new prospect or customer completes their onboarding checklist. Send an email from HubSpot, Customer.io (or your preferred email automation tool). Connect your in-app and out-of-app communications for a more seamless customer journey.
A users’ payment information fails. Trigger a Flow in Appcues. Encourage an immediate remedy to the problem with an in-app call-to-action that is more likely to get seen.
A customer provides an NPS score. Send an email from HubSpot, Customer.io (or your preferred email automation tool) Positive or negative–it’s always great to follow-up on feedback in a timely fashion, making it more likely you’ll gain additional insights.

3. Create visibility for your teams, triggering immediate action

Appcues Zapier integration upgrade alert prompt
Appcues Zapier integration for NPS
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A customer submits a new Appcues NPS score in your product. Ping a designated Slack channel with the score and submission details. Create visibility across large teams by letting them see everything that your customers are saying.
A customer interacts with an Appcues Button Pin. Notify key team members in Slack or Microsoft Teams. A personal fav at Appcues–notify teams immediately when customers inquire about pricing or gated features while in the product so that teams can reach out when it’s most likely to have an impact.


4. Collect data in the tools you prefer for faster analysis

Appcues Zapier integration collecting checklist data into a Google Spreadsheet
Appcues Zapier integration collecting feature information
@media only screen and (max-width: 600px){.blog-table-div { width: 100%; overflow-x: auto;}}.blog-table { font-size: 14px; width: 100%; text-align: center;}.blog-table-head { background-color: #5C5CFF;}.blog-table-head td { background-color: #5C5CFF; padding: 10px; color: #ffffff;}.blog-tbody td { border-right: solid 1px #C0C6D9; border-bottom: solid 1px #C0C6D9; border-left: solid 1px #C0C6D9; padding: 10px; font-weight: 400;}/* the below is the bold for the first column */.blog-tbody td:first-child { font-weight: 700;}/* the above is the bold for the first column */
TRIGGER ACTION PURPOSE
A user completes an Appcues survey. Push survey responses to ProductBoard (or your preferred product roadmap tool). Create an automatic feedback stream in the tools your product team is already using for roadmapping and planning.
A user completes an Appcues form. Create a new card on a Trello board Create an automatic feedback stream in the tools your product team is already using for roadmapping and planning.
A customer provides an NPS score. Push NPS scores and submission details to Google Sheets or Airtable. Collect your data in an organized, digestible way in the tools you already use so that it’s easier to manipulate and report on.
A user starts and completes a checklist. Push NPS scores and submission details to Google Sheets or Airtable. Collect your data in an organized, digestible way in the tools you already use so that it’s easier to manipulate and report on.


As you can see in this post, the possibilities really are endless. If you can dream it, you can Zap it. Have a creative way you are using the integration? We’d love to hear it!

Learn more about the Appcues Zapier integration
Anna Casey
Product Marketing Manager, Appcues
Anna Casey is a Product Marketing Manager at Appcues. When she's here she spends her time wrangling people and ideas together to showcase the value of our products—skills she also uses at home to wrangle her sassy toddler and pack of dogs.
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