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When we launched Workflows, we asked Appcues customers one simple question: What’s got you excited?
Their answers were pretty telling.
“Housing everything under one roof makes life a lot better.”
“More channels to reach users, especially inactive ones.”
“Sending emails based on NPS responses would be really helpful.”
Teams were ready for a better way to automate user engagement—one that didn’t require stitching together a dozen tools or waiting on another team to hit send. Now, Workflows are live, and we’re seeing exactly what’s possible.
Teams were ready for a better way to automate user engagement—one that didn’t require stitching together a dozen tools or waiting on another team to hit send. Now, Workflows are live, and we’re seeing teams close feedback loops faster, bring inactive users back, and create more personalized activation experiences—without the manual work.
Here are just a few of the ways teams are making it happen—and what they’re seeing so far.
Circa started using in-app NPS surveys and saw a huge spike in customer feedback—370% more responses, to be exact. But collecting feedback is only half the battle. They needed a way to act on it without spending hours chasing down responses.
So, they built a Workflow.
Here’s what it did:
✅ Sent an automated follow-up to every user who left an NPS response
✅ Used branching logic to customize the message based on scores
✅ Made sure every user felt heard—without the team lifting a finger
Promoters got a friendly nudge to leave a review. Detractors got a thoughtful check-in with an invite to share more. And the result? More meaningful customer interactions, less manual work, and a stronger feedback loop that led to actual improvements in the product.
Foresyte, a group travel planning app, faced a common challenge—users would sign up, poke around, and then... disappear. They knew activation was key to long-term retention, but they needed a way to guide users back without overwhelming them.
So, they built a Workflow.
By triggering emails and push notifications based on real user behavior, they:
✅ Automatically re-engaged users who had dropped off
✅ Sent reminders to those who hadn’t completed key steps
✅ Gave users multiple, well-timed chances to re-engage
The result? A 4X increase in daily active users. And because every message was personalized to what the user had (or hadn’t) done, they felt helpful—not spammy.
Fullstory needed a way to onboard new users in a way that felt personal but could still scale. Their audience includes engineers, product managers, and support teams—each with different needs—so a one-size-fits-all approach wasn’t going to cut it.
With Workflows, they built role-based activation campaigns that delivered the right guidance to the right people, without overwhelming them. Their emails and in-app messages were spaced out intentionally, personalized by job role, and designed to drive action.
Want to hear directly from Fullstory? Join our upcoming webinar to see how they’re using Workflows to drive action.
We’re just scratching the surface of what teams are doing with Workflows. If you’re looking for smarter ways to engage users—without adding more work to your plate—Workflows might just be the thing.
Ready to see what’s possible? Join our webinar with Fullstory or schedule a personalized demo with our team of experts.
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