SaaS folks know that users who find value in a product stay longer and spend more.
But between signup and users saying, "OMG. I can't work without this!" lies a critical gap.
Appcues gives product teams the tools to bridge this gap effectively. When users quickly grasp your product's core benefits, free trials convert to paid accounts, features see increased adoption, and monthly recurring revenue grows steadily.
In fact, over 1,500 organizations rely on Appcues to accelerate user (and business) success.
A product's value becomes clear when users understand how to use it. Seeing this value leads to greater product usage.
And greater product usage leads to greater business results across an organization.
Enter Appcues, the user engagement platform for SaaS, makes measuring and improving product adoption easy with personalized messages that engage users⎯in and out of a product.
Appcues connects every interaction in the user journey through coordinated messaging that meets users where they are—whether that's in your product, in their email, or on their mobile device.
When B2B SaaS organizations use multi-channel messaging to help their users quickly grasp their product's core benefits and find value faster, they see fist-pumping results like:
Product teams gain deep visibility into user behavior on the back end while maintaining control over the user experience. They monitor how people use a product, respond with relevant guidance, and measure the impact of every interaction.
Every successful product solves five core challenges: turning new users into experts, converting free trials into paying customers, driving feature adoption, gathering actionable feedback, and providing efficient support. Here's how Appcues helps you excel in each area.
First impressions are everything. If new users don't understand how to use your product to achieve their goals, they -- and their money -- are gone.
Appcues helps you craft onboarding experiences that take a user from "What does this software do?" to "Holy Cow!" Teams use the tool's personalized in-app experiences to help users understand how your product solves their challenges.
This effective user onboarding reduces time-to-value, which ultimately leads to increased product adoption and retention rates. (Your support team will also see fewer tickets, especially of the FAQ variety.)
Each trial user represents money on the table. Don't leave it behind!
Appcues lets you build trial experiences that connect users with results before their trial ends. Their positive experience leads to positive outcomes for you, including shorter sales cycles, higher activation rates, and increased free trial conversions.
Appcues' product usage data helps your sales team close more free-to-paid deals with insights that reveal features that matter most to each prospect.
You just launched a new feature. Congrats! Appcues helps you tell your users about it and encourage them to try it out.
Feature announcements can be sent across multiple channels and targeted according to segment or audience.
Once a user expresses interest in your new feature, create an in-app, step-by-step guide to have the user understand how it works and how it will make their work life easier.
On the back end, use Appcues analytics to determine how well this feature gains traction. Then, adjust your in-app experience accordingly to ensure greater adoption. After all, higher feature adoption leads to more renewals and expanded accounts.
Great products evolve from great user insights.
Appcues helps you gather user feedback when users complete key actions or hit important activation milestones. Turn their insights into feature improvements or new ideas for your product roadmap.
Users who see their feedback shape your product become more invested in your success and stick around longer.
Your users need answers while they work, not a support ticket to fill out and wait around for.
Appcues lets you build a self-serve support system inside your product. Create resource centers that give users immediate access to guides, documentation, and tutorials.
Contextual help appears precisely when users need it. This results in more productive users and higher customer satisfaction. Your support team can then focus on more complex issues for your customers.
When teams master these five use cases, they create a seamless experience that turns casual users into loyal customers who consistently find new value in your product
Your product contains valuable features that users need to discover. Appcues' core capabilities work together to reveal that value through targeted, timely interactions. Here are the features that product teams love most about Appcues.
Strategic in-app messaging, via onboarding flows and product tours, guides users to their "aha moment" faster—a most crucial point when they experience your product's core value. Users who quickly grasp your product's benefits become long-term, engaged customers.
Appcues provides teams with in-app messaging tools, like checklists, surveys, and resource centers, with no coding skills needed.
The customization options in Appcues allow you to design each in-app modal, tooltip, and banner to look like your SaaS tool. This visual coherence builds trust and allows users to focus on their goals instead of worrying about third-party tools affecting their experience.
With in-app checklists, new users have a visual roadmap to success. Each completed task brings users closer to mastering your product's features. Along the way, users build confidence in using your product.
The result? Higher onboarding completion rates, greater user activation, and faster time to value.
In-app microsurveys capture feedback at precise moments in a user's journey. When relevant, gather feedback about their job responsibilities, goals, or user onboarding process. This direct user feedback helps you create more personalized onboarding and improve satisfaction.
Asking for quick responses about new features or feature requests can help shape your product roadmap and provide valuable insights to your product team.
NPS surveys will help your customer success team gauge user satisfaction and churn or retention potential.
Launchpads are Appcues' customizable central hubs for product education and onboarding guides. These in-app resource centers provide users with product tutorials, release notes, and help documentation without breaking their focus. With this self-serve approach comes deeper product understanding for your users and reduced tickets for your support team.
By using built-in automated email capabilities, you can keep users engaged even when they're logged out of your product.
Appcues' behavioral email capabilities let teams send personalized emails based on what users do along the user onboarding journey, from welcome messages to gentle nudges and re-engagement.
Appcues combines email and in-app messaging to create a continuous thread of engagement that produces measurable results. It's Appcues' special sauce.
Users who engage with coordinated email and in-app messaging stay on track toward their goals. For example, if a user pauses during onboarding, they'll receive a well-timed email that leads them back to where they left the product. Someone who hasn't tried a new feature can get a personalized email showcasing its benefits. With a click, the user goes to an interactive product tour, tries out the feature, and instantly sees its value.
This connection between email and in-app experiences helps users extract more value from your product. Companies using this approach see higher completion rates for key tasks, increased feature adoption, and more consistent user engagement.
Push notifications work alongside in-app and email communications to guide mobile app users to unfinished tasks or newly released features.
The multi-channel workflows in Appcues are the platform’s special sauce. These sequences combine in-app messages, emails, and push notifications with branching and conditional logic to personalize each user's onboarding path.
Each message builds on the last, creating a consistent experience that keeps users moving forward in their journey, regardless of where they are or what device they're on.
Users who engage with workflows’ coordinated email and in-app messaging stay on track toward their goals. For example, if a user pauses during onboarding, they'll receive a well-timed email that leads them back to where they left the product. Someone who hasn't tried a new feature can get a personalized email showcasing its benefits. With a click, the user goes to an interactive product tour, tries out the feature, and instantly sees its value.
This connection between email and in-app experiences, combined with mobile push notifications, helps users extract more value from your product. Companies using this approach see higher completion rates for key tasks, increased feature adoption, and more consistent user engagement.
You’ll want to use Appcues’ user segmentation feature to target users with expert precision.
Segment users by user behavior, attributes, or actions. Reuse these segments across your campaigns to maintain consistent targeting and save time when launching new initiatives.
Focused, relevant messaging builds stronger connections with users and increases product adoption.
Want to see how your workflows are performing? The Appcues analytics dashboard provides key metrics on how users interact with your messages, measures the completion of key milestones, and adjusts your strategy based on real-time behavioral data
These insights let you double down on what works and fix what doesn't, creating increasingly effective user journeys
Growth-minded teams at SaaS companies, especially those who deliver martech, analytics, HR, and healthcare solutions, see great results with Appcues.
While Appcues improves outcomes across an organization, three teams benefit the most from this user onboarding and product adoption platform—product, marketing, and customer success.
With Appcues, each team can create better user experiences without requiring engineering time, leading to measurable adoption, engagement, and retention gains.
There are many reasons to choose Appcues as an effective product adoption platform, but these three are the most important ones to consider:
When product, marketing, and success teams can create sophisticated user experiences without technical bottlenecks, your whole organization moves faster toward its growth goals.
Appcues offers pricing packages to suit SaaS businesses of all sizes.
The entry-level "Start" plan begins at $250/mo and scales depending on the number of monthly tracked users. It includes in-app and email messaging, push notifications, user data and segmentation, and event tracking.
The "Grow" plan fits those looking to send more messages and create more workflows and segments. Popular with teams at high-growth companies, this plan starts at $1,000/mo.
Appcues' Scale plan provides enterprise-level organizations with customized limits and pricing.
The Appcues pricing page details these three plans and a free trial.
We've talked a lot about the benefits of how Appcues can help SaaS optimize in-app experiences to increase product adoption, user feedback, and support team productivity. Wanna see how companies like yours have used Appcues to achieve impressive results in these areas?
The numbers demonstrate that companies using Appcues consistently turn more users into long-term customers, drive higher feature adoption, and gather better feedback to inform product decisions.
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