10k+ onboarding flows analyzed.

Dozens of expert interviews.

7k+ graduates.

We couldn’t be more excited and proud of our Product Adoption Academy—a growing collection of free courses and certifications for product managers, product designers, product marketers, and more!

Whether you’re starting from scratch or revising existing product work, you’ll walk away from our Academy feeling prepared and energized to give your new users the welcome they deserve. Plus, all of our graduates earn a slick industry-recognized certification that they can humble brag about.

We launched a handful of courses this year, but these were the 2 y'all showed up early for and sat at the front of the room:

1. Free-to-Paid Conversion

It takes more than a few onboarding emails and a product tour before folks are willing to open their wallets. We know because we've spent the better part of the last decade helping 1,500+ companies turn free users into happy paying customers—and we learned a lot along the way!

We made mistakes so you don't have to. We took notes on all the best examples we could find. We tried out a heck-ton of frameworks and strategies—and then we wrapped that all up to share with you. (For free! 🤓)

Here's a peek at what you'll learn:

• The most common reasons for low conversion
• Tactics and frameworks to nudge free users into paying customers
• Benchmarks to help you benchmark "good" free-to-paid conversion rates

2. Value-First Onboarding

How do you develop a value-driven product experience when you're dealing with a variety of goals and use cases? Andrew Capland (former Head of Growth at Postscript and Wistia) created a 6-step "value-first" onboarding framework that he's used to activate thousands of new users—so we commissioned his help to create our Product Adoption Academy course: Value-First Onboarding. 🥳

This course is chock full o' examples and proven strategies from successful product-led companies. We also cover:

• The importance of understanding how your users define value
• How to surface your users' goals
• How to reduce time to value
• Proven strategies for motivating users to take action
• Systems to engage segments with low retention