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Bring your best thinking to the moments that matter

Turn live customer behavior into automated in-app, push, and email plays that grow revenue through conversion, adoption, and expansion.

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In-app messaging

Behavioral emails

Push notifications

Mobile

Trusted by 1,500+ orgs improving the customer experience
+4x daily users
+60% adoption rate
+20% retention
+14% activation
+55% activation
+4x daily users
+60% adoption rate
+20% retention
+14% activation
+55% activation

From 1:1 firefighting to plays that scale

How it works

Connect

Plug in your product and data stack (Segment, Hubspot, Salesforce) in minutes.

Create

Design beautiful, on-brand experiences with flexible drag-and-drop building.

Target

Choose who sees what—and when—based on live behavior, lifecycle stage, or account data.

Measure

See what drives results with actionable metrics, then scale the plays that win.

EXPLORE OUR TOP INTEGRATIONS
How it works

Moments are the make-or-break points in your product journey

Every product has moments that matter. We help you show up for more of them.

How Appcues drives growth

ACTIVATE

Personalize, to keep it action forward

Trigger an onboarding Flow the moment a new user signs up to accelerate time-to-value.

MYOB increased activation 21%

ADOPT

Guide users to what matters most

Announce new features and show users the paths that build everyday engagement.

Litmus increased adoption 2100%

EXPAND

Upsell and convert through smart timing

Detect key usage thresholds and offer a personalized upgrade plan when the moment is right.

Xometry drove 500+ orders
ENGAGE USERS BETTER

Built to help your B2B SaaS team hit the outcomes you care about

MULTI-CHANNEL MESSAGING

Your users are everywhere, your messaging should be too.

Your reach just got a whole lot bigger. Deliver personalized messages that grab attention and drive action—wherever your users are.

Create in-app messages, emails, and push notifications—all from one place

Tailor workflows that keep users engaged and coming back

Personalize every interaction in real time, based on user behavior

PRODUCT USAGE DATA

Timing is everything—messages that hit users at the moment it matters

Don’t just collect data—turn it into action. Track every user interaction to deliver the right experience at the right time, without pulling lists.

Capture every action, from clicks to completions with code-free event tracking

Trigger messages instantly based on user behavior and engagement

Use User and Account profiles to ensure every nudge feels personal and timely

INSIGHTS & REPORTING

No vanity metrics, just simple insights that show what's working for your product

Forget juggling reports from different tools. Get clear insights that show which messages hit the mark, so you can boost the metrics that matter—activation, retention, and more.

See exactly how your messages are moving the needle

Understand which campaigns are turning new users into power users

Optimize what's working with experiments that prove the ROI of your efforts

our customers

Meet the companies leveling up with Appcues

Onboarding
Free-trial conversion
Feature adoption
Feedback
Support
35,000+
Users onboarded and retained
124%
increase in activation
210%
increase in free-to-paid conversion
20%
increase in first week retention
Profitwell logo
100%
Within six months of using Appcues, Sitemate doubled their engagement rate
112%
Within a month, Tempo increased adoption 112% using Hotspots
200%
Increase in the frequency of feedback collected from users with Appcues’ in-app surveys and NPS.
1000+
Customer responses (in just 48 hours) transforming their roadmap
30%
Reduction in support burden
35%
Increase in feature usage through personalized  support

Frequently asked questions

Who is that animal on your site? And what is it?
What kinds of moments can Appcues help with?
What will my team actually be able to do once we have Appcues?
We’ve tried tools like this before and they didn’t work. How are you different?
How will I see if it’s helping retention or expansion?
Does this replace my CSMs or marketers?
Will it work with our current tools and data?
Do we need to overhaul our processes before starting?

Enterprise-ready from day one

Security, scale, and support you can count on.

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