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Cooking up better user engagement

How we put our own tool to the test—and recipes to help you do the same.
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Use case
Features
From neglected to necessary: Making user experiences a habit, not an afterthought

Engagement has been an afterthought, but we're changing that by building a structured process to keep in-app and email front and center. Here’s how we're building the habit—and how you can too.

Anna Casey

Director of Product Marketing

use case
Strategy
feature
Workflows
“I want in.” How we automated beta opt-ins (without lifting a finger)

Manually managing beta opt-ins was slowing us down. So we automated the entire process with Appcues, Zapier, and LaunchDarkly—letting users discover, enroll, and access instantly.

Anna Casey

Director of Product Marketing

use case
Adoption
feature
In-app messaging
Not every feature needs a parade: How to launch quietly (on purpose)

Some features need fanfare, but not this one. We used a simple, targeted tooltip to introduce a release—only to users already engaging with it. Here’s why we launched quietly.

Anna Casey

Director of Product Marketing

use case
Adoption
feature
In-app messaging

Submit your own example of what you've made with Appcues

Made something awesome? Raised the bar on user engagement? Just figuring it out as you go (just like us)? Whatever it is, we want to see it. Tell us all about it!

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