The world’s top-performing companies are leading with their product to drive key business results, scale sales and support, and increase marketing’s effectiveness.
“
Companies that embrace product-led growth stand out from the pack. Promising a better life to our buyers is now table stakes. We need to deliver on that promise.
We prefer self-service experiences. We expect everything to be personalized. We want to receive value quickly and with minimal effort. Meeting these expectations means delivering frictionless, focused, and personalized customer experiences—or losing your customers to companies that do. That means leaning into your product as the single greatest lever for growth.
Self-service evaluation through freemium and free trials
Easy-to-learn products
Tailored, personalized experiences
Self-service upgrade paths
Frictionless support and service
Better customer experiences lead to faster and more profitable growth.
This means delivering a product that’s easy to learn, proves its value quickly, and is largely self-service. It means understanding that frictionless, personalized experiences create champions for your product—and that those champions will gladly bring in new users through advocacy and word of mouth. It might sound daunting, but that’s why we’ve created the Product-Led Growth Flywheel as a framework for thinking about product-led growth.
When customers can try, buy, and get value from your product on their own, satisfaction increases.
Users that find value quickly and adopt more product features stick around for the long haul.
Proactive, in-product guidance reduces support burden and enables you to scale faster.
Product-led companies see more frequent product usage and increased feature adoption than their counterparts.
Contextual in-app surveys and announcements are over twice as effective as emails.
Customer advocacy and referrals create more interest in your product, completing the flywheel.
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done."
"The future of growth belongs to product-led companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could."
“Product-led growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers.”
“Product Led Growth is about prioritizing the user experience which inevitably leads to faster growth, greater customer expansion, and best-in-class retention."
