template

Growth experiment template

Everything you need to set up a well-structured growth experiment.

TEMPLATE TYPE:

Google Doc

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CONTRIBUTED BY

Ramli John

Content Programming Director

Appcues

0-100
SERIES B
B2B
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Note from the contributor
Always be testing! This growth experiment template has helped me get the most out of my learning insights while documenting my assumptions.

About this template

This growth experiment template is a structured framework designed to guide the process of planning, executing, and analyzing experiments aimed at driving growth.

It emphasizes a methodical approach to experimentation, ensuring that each experiment is aligned with specific learning objectives that are grounded in a clear hypotheses.

Growth experiment template

How to use this template:

  1. Make a copy of the template.
  2. Fill in each of the learning objectives, hypotheses, evidence sections.
  3. Run your growth experiment.
  4. Update the template with the results and next steps.