template

Case study request

An all-in-one case study toolkit—complete with an email invitation, insightful interview questions, and a long-form framework for writing.

TEMPLATE TYPE:

Google Doc

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CONTRIBUTED BY

Miranda Johnson

Customer Enablement Manager

Appcues

5-100 EMPLOYEES
SERIES B
B2B
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Note from the contributor
Customer stories are so powerful—but the process of creating them at scale was slowing me down. Bolster your product launch with a top-notch customer story. Start from these templates to help kick off the interview and writing process.

About this template

Create compelling customer stories effortlessly by following a repeatable framework. This template includes: 

  • Email invite: bullet point list of what to convey to customers + sample copy 
  • Interview questions: starting questions to guide your conversation 
  • Long-form template: A structured framework to help you write a compelling customer story.  

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How to use this template: 

Use Find/Replace to swap all instances of [Your Organization/Feature Name] with the name of your organization or the individual feature you’re going to highlight.