template

3-Tier Product launch framework and slide deck

Use this three-tier launch framework to guide your product and feature releases in the market.

TEMPLATE TYPE:

Google Slides

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CONTRIBUTED BY

Anna Casey

Senior Product Marketing Manager

Appcues

50-100 EMPLOYEES
SERIES B
B2B
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Note from the contributor
This template really helped me to simplify the product launch process by identifying which launches are most important to our customers and org. By pre-determining key launches at the organizational level, I was able to clarify the level of support each launch would receive.

About this template

Not all product launches are equal—and they shouldn’t be. That’s why it’s so important to establish the launch level early, particularly with key stakeholders. 

Product teams typically employ a tiered launch framework to categorize and prioritize launches.

Here’s the 3-tier product launch framework used by Appcues. 

How to use this template: 

  • Follow the prompts in the slide deck 
  • Update the look and feel to match your brand
  • Update product marketing activities, internal enablement, and customer education with your own initiatives
  • Share deck