Appcues and the Product-Led Growth Collective PLG Maturity Assessment
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HOW
PRODUCT-LED
ARE YOU?

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Learn what you need to level up your business using PLG

Take our 3-minute PLG Maturity Assessment to get hyper-specific recommendations and resources in five key areas of the Product-Led Growth Flywheel: Evaluation, Activation, Adoption, Expansion, and Advocacy. You'll immediately see the strengths and opportunities in your team's capabilities in delivering a seamless, world-class product experience to end users.

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How can the PLG Maturity Assessment help your business?

The PLG Maturity Assessment will help you:

  • Identify gaps in your product-led user journey.
  • Uncover the strengths and weaknesses of your PLG strategy.
  • Gain confidence in taking the next steps to becoming an elite product-led company.

In short, you’ll get a prioritized list of actions and resources tailored to your business to help take it to the next level.

“I love how specific the recommendations are, and not a one-size-fits-all approach.”
Zoltan Szalas, Head of Growth at Appfire

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Who can benefit from the PLG Maturity Assessment?

Whether you're in growth, product, sales, marketing, or customer success, any business leaders looking to help take their business to the next level using PLG will find this assessment valuable and useful.

PLG is a team sport. It’s why our recommendations touch upon five key areas of the Product-Led Growth Flywheel: Evaluation, Activation, Adoption, Expansion, and Advocacy.

In fact, we suggest you get team members from different functions to take the PLG Maturity Assessment. It will help spark thoughtful discussion and new ideas to help your team become more product-led.

“The PLG Maturity Assessment will help your company be more product-led.”
Andrew Capland, Founder of Delivering Value