Turn your product into a growth engine

Whether you’re at a Fortune 500 company or a startup, Appcues has a plan to help you grow.

Estimate your cost based on your product's monthly users

MAUs are calculated as the total number of users who sign into your platform in any given month.

2,500

MAUs

Essentials
Ideal for startups and small businesses.
Starting at
$
249
/mo
For 1 App
Web or mobile
‍Chat with us for pricing on multiple apps
Paid annually
Start free
Includes
3 team members
Flows, surveys, NPS, and persistent icons and buttons
5 audience segments
10 Track Events
Send data to analytics tools
Email support
View full feature comparison
MOST POPULAR
Growth
Ideal for teams at high-growth companies.
Starting at
$
879
/mo
For 1 App
Web or mobile
‍Chat with us for pricing on multiple apps
Paid annually
Request a demo
Everything in Essentials, plus:
10 team members
Checklists and resource center
Unlimited audience segments
Unlimited Track Events
Unlimited integrations to 30+ tools
Customer success support
View full feature comparison
Enterprise
Ideal for multiple products or enterprises.
Request a demo for pricing.
Let's talk
Enterprise contracts are annual and can have more flexible terms.
Request a demo
Everything in Growth, plus:
Unlimited team members
Advanced security and SSO
Enterprise account administration, including roles and permissions
Localization support
Premium support and services
Access to activity logs for security auditing
View full feature comparison

Product-led businesses big and small choose Appcues

"Being able to quickly and easily target Appcues content with CRM data is a game-changer. Our team can now move a whole lot faster."

Jackie Smith
Manager of Customer Onboarding

Product-led businesses big and small choose Appcues

"As a non-technical product manager, Appcues has really given me super powers."

Neel Desai picture
Neel Desai
Project manager, Profitwell

Product-led businesses big and small choose Appcues

"I'm loving Appcues, it's really empowering me as a designer. Our most successful onboarding flow took a day to build and required no developers."

Neel Desai picture
Chase Denomme
Product Designer, Vidyard

Feature comparison

Web apps
Mobile apps
Essentials
Try for free
Growth
Request a demo
Enterprise
Request a demo
In-app experiences
Flows
?
Combine Modals, Slideouts, and Hotspots to build in-product tours and walkthroughs.
Tooltips
?
Draw a user's attention to a specific element with one or a series of Tooltips.
Banners
?
Deliver important announcements that display at the top of a user's screen.
Persistent Icons & Buttons
?
Provide helpful context and on-demand education with icons and button Pins.
Surveys
?
Capture customer feedback while users are in the moment.
NPS
?
Understand user sentiment with a recurring survey and feedback touchpoint.
Checklists
?
Motivate new users drive them to value with step-by-step guidance.
Resource Center
?
Offer on-demand education & support with an in-app resource or notification center.
Design
Themes
?
Create reusable, branded themes with custom fonts, colors, and more.
Unlimited
Unlimited
Unlimited
Custom CSS
?
Build more advanced designs with CSS styling in Themes.
Targeting
Dynamic Personalization
?
Increase relevancy by personalizing your Flows with your existing user properties.
Priority and Frequency Controls
?
Control exactly who sees each Flow and how often.
Scheduling
?
Schedule Flows, Banners, and Pins to automatically publish and unpublish.
Segments
?
Build groups of users for easy, repeatable targeting of your Appcues flows.
Up to 5
Unlimited
Unlimited
Event triggering
?
Show experiences immediately after a user takes action in real-time.
Add-on
Localization
?
Reach a multilingual audience by localizing your experiences into multiple languages.
Add-on
Insights
Experience Reporting
?
Comprehensive insights about the performance and engagement of your Experiences.
Event Reporting
?
Track and monitor how often any event is happening within your product.
User and Account Profiles
?
See a list of Users and Accounts and track their product usage over time.
A/B Testing & Experimentation
?
Run control and A/B tests to maximize flow performance and measure ROI better.
Track Events
?
Easily track events by selecting an element in your product (no code needed).
10
Unlimited
Unlimited
Goals
?
Measure how Flows are influencing user behaviors - including activation moments, feature adoption, upgrades, and more.
10
20
50
Integrations
Public API
?
Import and export data via our Public API.
Product Analytics
?
Send and receive data from Heap, Mixpanel, Amplitude, and Google Analytics.
CDP
?
Send and receive data from Segment and Rudderstack.
Session Recording
?
Send data to hotjar, LogRocket, and fullstory to see how users engage with in-app Flows.
Zapier
?
Build automated workflows to eliminate repetitive tasks.
CRM & Marketing Automation
?
Send and receive data from Salesforce, HubSpot, and Marketo.
Slack
?
Send alerts and survey responses to Slack to watch responses occur in real-time.
Webhooks
?
Automatically pass data to other tools.
1
5
10
Broadcast Events
?
Send Appcues-tracked events to any integrated tool, in real-time.
Add-on
Add-on
Add-on
Account
Team Members
?
Number of users in your account.
3
10
Unlimited
Multi-account support
?
Switch between multiple accounts with the same login credentials
Roles and Permissions
?
Set specific permissions with Administrator, Publisher, and Editor roles.
Terms of Service
?
Redline our Terms of Service with an Enterprise plan.
Standard
Standard
Custom
Security
Compliance
?
SOC 2 Type II, CCPA, GDPR
Identity Verification
?
Ensure only users you verify can access their Appcues experiences.
Enhanced security and SLA
?
Custom security needs.
Activity Logs
?
Get a log of HTTP requests for security auditing.
SAML 2.0 SSO
?
Access through Okta, OneLogin, and more.
Add-on
HIPAA support
?
Safeguard Protected Health Information (PHI).
Add-on
Contact us
Support
Support
?
Support for all questions from installation through troubleshooting.
Email
Email & Video
Email & Video
90-day Onboarding Program
?
Expert support to get your teams up and running quickly.
Dedicated Success Manager
?
Custom training, education, and support whenever you need it.
Tech. Implementation Manager
?
Appcues will work with you to make sure everything about your installation sets you up for success.
Pro
Advanced
Popular
Feature
Free
Feature
$30/mo
Feature
$30/mo
Feature
Feature
Feature
Feature
Free
Feature
$30/mo
Feature
$30/mo
Feature
Feature
Feature
Feature
Free
Feature
$30/mo
Feature
$30/mo
Feature
Feature
Feature

Frequently asked questions

Have another question? Looking for more detail? Check out Appcues Docs!

Do you have a free trial?

Yes! Our free trial is designed to let you experience the complete value of Appcues and confirm technical fit with your product. Show unlimited flows to your end users and track up to 5 events for 14 days. If you install the SDK in your application, you can extend your trial for another 14 days for a total trial period of 28 days.

How are monthly active users (MAUs) calculated?

MAUs are calculated as the total number of users who sign in to your platform in any given month. We don't charge you for dormant users who may be in your database but don't log any activity during a given month.

Can I try Appcues before committing to a plan?

Absolutely. All Appcues plans come with a free trial—no credit card required.

What happens if I go over my plan limit (exceed the MAUs allowed)?

If you exceed your plan, we'll keep all of your Appcues experiences running and somebody from our team will reach out about upgrading your account at your next billing cycle.

dont take our word for it

Start building with Appcues for free

Start building for free
14-day unlimited free trial
Try before you buy
No credit card required
Support included