ICYMI, last week we launched Journeys—a new way for teams to visualize, design, and work together on more connected in-app experiences—during our Appcues Experience event.
We're firm believers that product-led growth is a team sport—and according to our 2023 Product-Led Experience Survey, strong cross-functional collaboration is the key to effective user engagement. Unfortunately, it's also most organizations' biggest challenge as they struggle to break down data, tooling, and communication silos. Journeys takes a massive step toward solving that challenge.
Here's what Our CEO, Jackson Noel, has to say about it:
"Journeys is our commitment to meet the ever-growing demands of product-led organizations. It’s empowering teams to use product behavior as the center for user engagement and communication. With Journeys, teams can create connected user experiences, enabling them to thrive in the transformation to product-led growth."
Journeys, now part of Appcues' core offering, effortlessly connects and visualizes your in-app experiences in one place, making it easy for teams to map and plan their user journeys end-to-end (inside the app and out), identify opportunities and gaps, and increase internal visibility and alignment.
And we're not just making that up, either—our customers using Journeys already have wonderful thing to say about it:
"Journeys will be a game-changer for me. It's already proven to be a valuable asset in my work, giving me a more complete view of the experiences I'm building for my users. And, it's made building those complex experiences a lot simpler too. I'm genuinely enthusiastic about the potential of this feature and how it's going to redefine user experiences for the better." Jason Lopez, Instapage.
Leading the Journeys feature is Lyla Rozelle, a seasoned expert with a decade's worth of experience in building user-facing experiences. "Your user experience spans multiple places and tools, but product behavior should be at the center of all of that. Until now, that was difficult to do," says Lyla. "Journeys is the first tool designed to build product-centric experiences that also connect externally."
In addition to visualizing experiences, Appcues users will soon have the power to create new ones, as well as quickly connect them to the other tools they are using. Automation of workflows will elevate the journey to new heights, delivering a truly comprehensive experience.
Journeys is still in Beta and is available to all existing and new Appcues customers. Explore the possibilities at appcues.com/journeys.
