Onboarding Academy

Your guide to creating great user experiences.

Every user deserves a great experience.

Despite being incredibly important, user onboarding isn't a well-covered topic. We created the Onboarding Academy to consolidate everything there is to know about user onboarding.



  • Lesson Zero

    Intro to User Onboarding

    What is onboarding and why is it so important for SaaS businesses?

  • Lesson One

    Finding Your WOW Moment

    Actionable strategies to identify your product's real value to customers.

  • Lesson Two

    Shortening Your Time to WOW

    Four techniques and examples to convince users quickly.

  • Lesson Three

    What to Measure

    Simple steps to find and track the health of your onboarding process.

  • Lesson Four

    Choosing the Right Pattern

    Learn the strengths and weaknesses of the three major product onboarding patterns.

  • Lesson Five

    Designing for Real Customers

    Overcoming the schism between a product's intended and actual experience.

  • Lesson Six

    The Three Sources of Motivation

    Learn how to "spend" user motivation on activation and viral growth.

  • Lesson Seven

    Onboarding with Email

    Strategies for engaging users without flooding their inbox.

  • Lesson Eight

    Onboarding New Users

    Communicating value in the first 90 seconds.

  • Lesson Ten

    Onboarding Existing Users

    Share new features with customers at the right time and in the right way.

  • Lesson Eleven

    Getting Customer Insights with User Tests

    Test your hypothesis with real users before you actually build.

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  • Lesson Ten

    The Growth Timeline

    Plan each step in your customer's journey from newbie to power user.

  • Lesson Eleven

    A Content Toolbox

    Tools and tips to create compelling onboarding content.

  • Lesson Twelve

    Leveraging User Psychology

    Tap into scientific research to influence user behaviors.


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